Gardening Methods

What is the scientific name for a Cremon flower?

I need to know the scientific name or the common name of this flower. I have not been able to find it surfing the internet or looking in a Organic gardening encyclopedia.

Here’s the botanical name for the Cremon Mum;
“Dendranthema grandiflorum”

Pronunciation: den-DRAN-the-ma grand-I-FLOR-um

http://www.usretailflowers.com/usrf.cfm?funfacts=floraldisplaypage&floral_id=387&Session=20061205075852685752